Hello! That is an excellent and timely question because the effectiveness of B2B lead generation is now one of the main drivers of sales success. From what I’ve recently read, the strongest results come not from quantity but from the speed and precision of engagement. According to insights shared here: https://thedatascientist.com/real-time-b2b-leads-sales-advantage/ companies gain a real advantage when they act on fresh leads in real time. This approach allows sales teams to contact prospects while their interest is still active, greatly increasing conversion rates. In addition, advanced analytics and AI-based systems help filter out low-quality contacts, ensuring that marketing budgets are spent more wisely. Another important point is the alignment between marketing and sales: when both teams share the same data and criteria, they can focus on leads that truly match the target profile. In the end, it is not just about collecting as many contacts as possible, but about establishing a system where data quality, response time, and collaboration make every lead more valuable.